Urban Ventures Brand Guide And Tools

Media Relations Contact

Luke Trouten
luketrouten@urbanventures.org
612.545.9874

Our Social Channels

About Urban Ventures

For over 30 years, Urban Ventures has served its neighbors in the lowest income areas of Minneapolis. Through a cradle-to-career model of programming, Urban Ventures comes alongside kids and their families at every stage of development. We are breaking the cycle of poverty, one family at a time.

Quick Facts

  • Over 5,000 kids and families served annually

  • Over 100,000 families served since founding

  • We work with 140+ partner organizations to serve our community

Black and white logo with the words 'Urban Ventures' inside a painted square shape.

UV Logos

Urban Ventures logo with white text on a stylized white background.

UV Brand Colors

A simplified blue map outline of North America with a checkered flag near the United States.

UV BLUE

CMYK 100, 31, 0 62
RGB 0, 68, 98
HEX #004462

A person holding a skateboard in one hand beside a tree with green foliage and a clear sky in the background.

UV CHARCOAL

CMYK 68, 62, 58, 46
RGB 65, 64, 66
HEX #414042

A black labrador retriever laying on a patch of grass.

UV GRAY

CMYK 61, 52, 50, 20
RGB 99, 100, 103
HEX #636567

UV Photos

Photos that may be used for publications, courtesy of Urban Ventures.

Brand Guide

Please read through Urban Ventures brand guide for information about logo usage, typography, brand colors, and more.

Cover page of a brand guide featuring a smiling young girl with dark hair in a ponytail, wearing a striped floral t-shirt, standing outdoors with a blurred background of a parking lot and trees.