Urban Ventures

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5 Beliefs That Drive Our Work

Why do you do what you do? What are the underlying beliefs that drive how you live?

At Urban Ventures, our driving mission is to end urban poverty. It’s what gets us up in the morning, and fuels us throughout the day—and we’re not alone.

Over 1.5 million nonprofits are registered in the United States and many address poverty like we do. So with countless organizations out there, who do you stand behind? Who do you trust?

Here are five key beliefs that drive our work:


1. We believe in living out our faith.

Urban Ventures is proud to be a faith-based organization. With the principles and teachings of Jesus at the center, we are led to serve all people and treat everyone with love and respect regardless of their beliefs.

Our faith compels us to action.

We strive to make our neighborhood one that reflects the justice and love that characterize God’s dream for the world. We trust in the power of God to use the seeds we plant in the hearts of those in our community to produce fruitful, long-term change.

2. We believe place matters.

Nearly 30 years ago, we moved into the Phillips neighborhood of South Minneapolis and have been rooted there ever since. Seeing the beauty and potential of what others then called “Crack Alley,” we made the corner of 4th and Lake St. our home.

Today, we remain hyper-local—focused on a 25-block area that is bordered by 35W to the west, East 26th St. to the north, Portland Ave. S. to the east, and East 35th St. to the south.

Our neighborhood has changed over the years, but one thing remains the same: our commitment to love and be present in this community.  

Three decades later we are more committed than ever to seeing our neighborhood thrive and each of our neighbors reach their full potential.

3. We believe relationships come first.

The ongoing process of transformation happens through relationships, so we strive to prioritize relationships in all we do—whether with our supporters, neighbors, program participants, or partner organizations.

Relationships are the lifeblood of Urban Ventures.

Plus, urban poverty is a complex issue that we can’t possibly solve alone. Addressing poverty requires the ingenuity, creativity, and generosity of a diverse community. So while relationships catalyze the process of transformation, they also foster a more effective, dynamic approach to fighting poverty.

4. We believe education changes everything.

The majority of adults in our neighborhood grew up in poverty, and data shows that their children are likely to remain in poverty, too. 

While we continue to be committed to a holistic approach, we have ramped up our focus on education. Why? Because research shows that a high-quality education is the single greatest mechanism for breaking the cycle of generational poverty.

With this in mind, Urban Ventures is committed to doing whatever it takes to prepare and send every child in our neighborhood to college, or some form of post-secondary school, by 2040.

And while we strive for that goal, we’ll continue to serve parents, caregivers, and our community as a whole to ensure that kids have the supportive environment they need to succeed.

5. We believe in finding creative ways to make donations go further.

We aim to maximize the impact of every dollar given to Urban Ventures. To do that, we strive for financial sustainability through launching and growing social enterprises. 

Over the years, we’ve sold coffee, honey, kombucha, lip balm, soap, t-shirts, mugs, and more. We’ve started a Mobile Farmers’ Market, a CSA, and a café on the Midtown Greenway.

While the enterprises evolve, our goal remains to create job opportunities and generate revenue to fund Urban Ventures programs.

In fact, last year, 20 percent of our revenue came from sustainable sources! That means your donation to Urban Ventures goes even further.

These core beliefs guide us at Urban Ventures.

They are part of our DNA. So while we work to educate kids, strengthen their families, and create a healthier community, we are doing it from a place-based, people-first, faith-inspired perspective.

We prioritize education while holistically supporting families. And we strive to sustain it all, and maximize the impact of your financial support, by developing innovative social enterprises.

If this is your heart too, then welcome to the team.

Urban poverty is a complicated issue, and despite progress, half of the kids in our neighborhood still live in poverty. We know how to change those numbers and break the cycle of poverty for good, but we can’t do it alone. We need a community of supporters and advocates. We need you.

It’s not about what or how much you give. It’s about all of us pursuing a better world together. 

So, will you join us?